#21: The Arch Deluxe Burger
Let’s be completely honest… Most of McDonald’s burgers taste pretty much the same. But in 1996, McDonald’s wanted to attain a larger customer base, and they thought the way to do so was to create a new recipe. It contained a new “secret sauce” for grown-ups, which was actually just a mixture of mustard and mayonnaise. Very clever, McDonald’s.
Honestly, the burger in the advertisement doesn’t look too bad at all, but it just didn’t reach anywhere close to the level of success that the company anticipated. Even though McDonald’s invested a hefty budget to advertise the Arch Deluxe, it completely flopped and was taken off the menu as a result. Nevertheless, they remain the largest fast-food chain in the country.