#16: Wow!
Customers quickly jump onto any products that promise weight loss, so the Wow! Chip line by Frito-Lay found success pretty quickly. It was a huge success in sales, but the product faced one problem: the problem wasn’t getting customers to buy the product; it was one of the key ingredients in the chip recipe.

Since the chips didn’t contain fat, they instead had a fat substitute called Olestra. Olestra had some nasty side effects, leaving consumers with abdominal pain and stomach cramps. Once the public found out about Olestra, Frito-Lay’s success with Wow! Chips quickly dwindled, and the product was largely forgotten.
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