38 Failed Products From the Past That Were Not Successful

This is another case in which a successful brand attempted to branch out, but it didn’t go as they’d hoped. Bic is well-known for its lighters and office supplies such as pens and pencils. But perfume? It seems like a bit of a stretch. And that’s apparently what customers thought too, back in 1989 when Bic revealed a line of “Parfum.”

Even though the size and price were right, customers just didn’t see the appeal in perfume made by Bic. The packaging does make it look as if it could smell like lighter fluid. After only one year on the market, Bic cut production of its perfume line and suffered a great loss in revenues. Next time, stick to what you do best.