38 Failed Products From the Past That Were Not Successful

Their unsuccessful line of perfume isn’t the only product-fail Bic has experienced! In 2012, Bic decided to solve a problem that wasn’t really a problem by creating pens made especially for women. You know, because women really struggle using pens made for men. So, Bic released “Miss Bic for Her.” That idea is flawed at its core, if you ask us.

Needless to say, Bic for Her did not find much popularity with the womenfolk. In fact, many consumers were actually offended by the message the packaging seemed to be sending. If only Bic hadn’t marketed the colorful pens as being specifically for women, they might have been successful.