#24: So Fancy
This has to be the fanciest tube of toothpaste we’ve ever seen. It costs almost 25 US dollars and comes in an extremely fancy plastic container. The creators of this toothpaste are simultaneously marketing geniuses and huge plastic wasters. Just stop and think about it for a second. Why does toothpaste have to be packaged like this?

It doesn’t! This excessive packaging is 100% a marketing tactic. They made this tube of whitening toothpaste look like a deluxe trophy. When you shell out $25 for this tube of toothpaste, you feel like you are buying pure opulence. Never mind that the plastic container will go straight into the trash when you get home.
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