#36: Isn’t That Interesting…
Why is it that big businesses always try and act cheap when they have so many resources? They always do things to try and convince the public that they aren’t actually evil but that they genuinely care for the world around them. Well, it’s going to take more than a silly little ad campaign to convince us…
In an effort to appeal to the public more, Domino’s created an ad campaign that would give local businesses $100,000. This campaign was created in order to show the public that they are invested in their local communities… But we want to know why they were only giving away $100,000 when they spent more than $50.4 million on the entire campaign?
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