#4: The Magic of Marketing
There is no denying that human beings are copycats. No matter how badly we want to be individuals, we always look the same, work the same jobs, and even aspire to do the same things. It’s almost as if we think that being the same is being different… And whilst it might be annoying, the marketing world has found a successful way to capitalize on this phenomenon.
When it comes to saving the planet, surely it makes more sense to lower our consumption practices instead of just swapping them out for something else? But the second big companies realized that being sustainable was popular, they changed their ways to represent the consumer’s needs more accurately. And whilst consuming more ethical products is good, consuming less is better…