#2: Got Milk?
There is nothing like a successful advertising campaign to make you feel like you are missing something in your life. The whole point of advertising is to try and sell a product to people they don’t yet realize they need. And when the diary industry was struggling in the early 2000s, the Got Milk campaign reminded people that milk is something that still exists…
When people decided they didn’t want to drink dairy anymore, the diary industry successfully created a campaign to make people question how they live their lives. Looking back on it now, people can definitively say that they feel as though they were tricked by Britney Spears and Kate Moss into drinking their daily dose of diary to stay healthy.