#4: Art Is a Nal
Graphic design takes a certain finesse that not everyone possesses. We hate to say it, but the person who designed this graphic doesn’t have “it.” At first glance, this sign appears to read, “Art Is A Nal.” What the heck is that supposed to mean? Oh, we get it now. The sign is supposed to read “Artisanal,” with an emphasis on the “Art” part.
The concept behind this design is nice, but the execution is poorly done. It’s hard to read and isn’t instantly recognizable for people who are quickly walking past. The poor design of this graphic brings into question whether or not the products at this store really are artisanal. Sadly, we’re not convinced.
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