#36: A Clever Trick
This misleading packaging trick might come as a surprise to some people. Have you ever noticed that broccoli and other green veggies come packaged in bags that have green horizontal stripes? It’s a subtle design choice that many of us never recognize or notice. Well, it turns out that those horizontal green stripes have an ulterior motive.
The green stripes are actually an optical illusion. This design choice tricks our brains into thinking the veggies inside the bag are fresher than they actually are. The subtle green stripes make the broccoli appear greener, motivating us to buy it. How wild is that? Pay attention to this design choice next time you go grocery shopping. You might be surprised by how prevalent it is.