#14: Built-In Waste Disposal
I’ve heard it said that the Japanese are living in 2050, and while I’m not optimistic enough to believe that 2050 will be a great place to be alive, they are definitely way ahead of us in many fields. What’s funny is that some of their exceptional trends would also be easy to implement here.
Take this packet of Japanese chewing gum, for example. The unique twist is a wad of papers to stick your chewed gum into without a present trash can. So simple and so genius, but for some reason, Western marketers don’t think that we need them just as much.