Grunge-Inspired Hair
Along with the minimalist fashion style of the 90s came the rise of straight and messy hair. Kate Moss was the poster girl for this look, with her effortlessly unkempt hair always, somehow, looking on-point. The rise of grunge music and fashion was another factor that contributed to simple hair becoming popular.
The key to pulling off the straight and messy look was to pretend you didn’t care. It-girls of the 90s were spending hours on their hair in order to make it look like they spent no time at all on getting ready. Oh, the irony. To this day, many of us have tried and failed to achieve the “I don’t care” look that Kate Moss, Winona Ryder, and Courtney Love so immaculately pulled off.