#31: Haters Gonna Hate
We’re not all natural-born designers, and that’s okay. Good design takes a trained eye, and it has a lot of impact on how people will react to your brand.

Font choice is also very important, and this restaurant’s sign is a prime example. Would you know this says “California Plate” if we hadn’t told you? You’d probably go on the rest of your life thinking this sign says “California Hate.”