#17: You Better Flush This Logo Away
This next photo, folks, is a restaurant logo. If you look at this photo and see a toilet paper roll, that’s perfectly normal. You’re not the weird one here. Apparently, the logo is supposed to be sushi. Last time I checked, sushi has no hole in the center; it’s usually filled with veggies, meat, cream cheese, fish, etc.
I guess knowing this is a sushi place will help you see this logo as a sushi roll. But if you walk down the street and stumble upon this logo, all you’ll see is a toilet paper roll. And that’s not the imagery you want in mind when eating. Pretty much the last thing you want your customers to think about is toilet paper and everything associated with it.