#20: Called Out
No business owner wants to receive a negative review. Bad online reviews can break a business in seconds. This restaurant embraced the fear of negative reviews and turned that fear on its head. Instead of apologizing online or avoiding the shame of negative reviews, this restaurant proudly displays them on the walls.
This approach is actually pretty brilliant. People who love the restaurant will laugh at the reviews. Picky customers will think twice about leaving a negative review because their Yelp username might be displayed for all to see. It’s outrage marketing at its finest. If you’re a business owner, just remember that negative reviews don’t have to be the end of the world.