Special Offer
Special offer! Today only! You don’t want to miss out on that one. “Order any two pizzas and pay for them both.” Sounds like a good deal to us. It’s certainly a good deal for the pizza place and the hard-working employees. Anyway, as long as people aren’t annoyed by that apostrophe, this sign might actually do the trick!
It’s the oldest trick in the marketing book, we’re all aware of it, and yet a lot of us still fall for it. We see words like “sale” or “discount” or “special offer” and we’re fooled into thinking we’re actually getting a special offer, while most of the time we’re paying the regular price or even a higher price. Still, we can’t blame this pizza place for trying. Judging by that empty tray behind the glass, the sign worked!