Master of Pun
Photography shops often all look the same – with the same old boring illustration photos of families with big fake smiles. Not this store, though. This store decided to do things differently. We feel like the employee behind this display window deserves a raise. Or maybe they’re at the wrong job – their true calling is writing puns.
In the right context (you know, in the context of a photography shop), this sign says, take a photo of your children, hang photos of your family on the wall, and frame these photos. In another context, this says something completely different, with a very dark turn. It all depends on how you look at it. Either way, we know we’d go into this store if we walked past this sign.