Ford Edsel
In 1957, the Ford Motor Company – one of the largest in the country – took a chance on the expensive production of its new car, the Edsel. Ford believed strongly in the Edsel, predicting that it would be ultra-successful after its release. But as often happens with product fails, things didn’t go as planned.
The target audience for the Ford Edsel didn’t have much of a reaction to its release, and the Edsel was a disappointing failure. Ford held onto its high hopes for the product for three long years, before finally giving up and stopping production of the Edsel in 1960. It’s important to know when to quit.
Pages: Page 1 Page 2 Page 3 Page 4 Page 5 Page 6 Page 7 Page 8 Page 9 Page 10 Page 11 Page 12 Page 13 Page 14 Page 15 Page 16 Page 17 Page 18 Page 19 Page 20 Page 21 Page 22 Page 23 Page 24 Page 25 Page 26 Page 27 Page 28 Page 29 Page 30 Page 31 Page 32 Page 33 Page 34 Page 35 Page 36 Page 37 Page 38 Page 39 Page 40 Page 41 Page 42 Page 43 Page 44 Page 45 Page 46 Page 47 Page 48 Page 49