Frito-Lay Lemonade
Who doesn’t love some good, salty Fritos, especially with a nice refreshing drink to go with them? PepsiCo thought it had a great product idea when it came up with Frito-Lay Lemonade. It seemed like the perfect way to quench thirst as well as the perfect match for their Frito-Lay’s popular salty snacks!
The problematic thing about this lemonade is that although it was delicious, its tartness didn’t do much to offset the saltiness from Frito-Lay chips and snacks. Consumers wanted something more refreshing, and so Frito-Lay Lemonade ended up failing as a product regardless of the positive intentions of its creators. Some things just aren’t meant to be.
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