Harley-Davidson Cologne
Once again, we have a brand that is highly successful in one area that made the mistake of trying to take over the market in a different area. This time, it’s Harley-Davidson, known for its legendary motorcycles. But in 1990, Harley-Davidson decided it wanted to expand into the fragrance industry, and if you ask us, this idea smells bad!
The company released the “Legendary Harley-Davidson Original Eau de Toilette,” but it didn’t stay on the shelves for long due to lack of public interest. You’d think Harley-Davidson would know that its typical customer wouldn’t have a ton of interest in fancy cologne, right?
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