Coca-Cola introduces New Coke
We’ve already talked about Pepsi failing with the release of Pepsi Blue, but now it’s time to take a look at one of Coca-Cola’s big failures: New Coke. We can’t imagine how you would market “new coke” – what could you change in the good old drink? Despite the company’s best efforts to market the new product, it ultimately didn’t work out in their favor.
Even though the taste-testers responded positively to New Coke, consumers didn’t agree in the slightest. Coca-Cola received so much negative feedback that it was forced to turn around and bring back the old formula. This time, Coca-Cola released it as Coca-Cola Classic, and it was well-received by the public.
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