#3: The Last One to Know
This ad for Predictor pregnancy test shows a couple expecting a baby – a woman with a huge baby bump – looking at a pregnancy test with a shocked expression, as if they had just found out she’s pregnant, with the phrase, “when you need to know.” Didn’t she know she was pregnant at that stage? You’d think the baby belly would give it away!
This bottom-right photo is spot-on. That’s the exact expression I’d have on my face if I had seen this ad. “I’m sorry, what?” This ad makes very little sense, but I guess in advertising they don’t really care about being accurate or factual, they care about what brings results. But how would ad this convince anyone to buy this pregnancy test?