#13: A Fresh & Cool Knock-Off
We don’t know about you, but toothpaste is definitely not something we would risk buying as an off-brand. The thought of putting an unknown brand’s product into our mouths seems dangerous and sketchy. Take this Colgate knock-off, for example. Would you buy “Conaete” toothpaste to save a few bucks? It’s Fresh Mint flavored!
Toothpaste is a situation where the name brand matters. It’s probably all psychological, but we don’t care. Even if it’s the same product in a different tube, there’s something to be said about name-brand recognition. Colgate has its flaws, but at least we all know what it is. Who’s ever heard of Conaete?