#5: This Clever and Simplistic Gym Ad
These days, consumers seldom read lengthy advertisements. They respond best to something that grabs their attention and carries a message. That’s why this ad showing a round figure at the top and a slim figure at the bottom is so cool. It uses very few words to communicate that gym workouts can transform the body.
Recently, a well-known fitness business was taken to task for body shaming. The depiction of this ad subtly suggests thin is better than fat. It uses eye-catching graphics and a simple call to action.
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