40 Times People Spotted Designs That Were So Unique, They Had to Take a Picture

The lids on these fudge containers depict the product’s appearance when used. A drawback is the drippings cover the vital information section of the container. Taking the lid off may be messy, and the same effect would be possible with less ‘drip.’

The design is a communicative visual ploy to make consumers want to eat drippy, chocolatey, rich, luscious hot fudge. Some people may want to avoid destroying the design by opening the container, in which case the advertisement defeats the purpose.