Advertisement is a tricky business; coming up with innovative ideas, captivating images and slogans, and revolutionary marketing strategies isn’t always easy. Another key element of advertising is the location – where to put your billboard or commercial. In this case, although it seems as if it wasn’t intentional, they found an eye-catching spot for this men’s knitwear ad.
Placing the men’s knitwear sign above the women’s hosiery sign couldn’t have been intentional. If it was, it’s definitely an innovative marketing strategy. We’re not sure it would go a long way in selling men’s sweaters, but it might increase the sales for women’s hosiery.