42 Unexpected Details Found on Everyday Items

People have many habits, some of which we don’t even realize we’re doing. Peeling labels is one of those mindless things you either spend way too much time perfecting or mindlessly tear off as you’re preoccupied with doing something else. This beer company decided to play into that with an innovative idea.

It might seem satisfying to peel off that label, and once you finally do, you feel like you’ve accomplished something, don’t you? Well, maybe not with this beer. This beer will actually call you out, with a message hidden under the layers. You can almost hear it yelling at you: “Quit Undressing Me!”